Category Archives: blog
Copywriting Grammar: Sentence Fragments
Copywriting Grammar: Sentence Fragments In my introduction, “Does It Matter,” I briefly touched on sentence fragments. One of my examples of bad sentence fragments was: Brownies are delicious. While making you thinner. Cakes are delicious, too! This is sort of an unlikely mistake, specifically because it’s so comical, but this type of mistake is…
Copywriting Grammar: Hyphens
Copywriting Grammar: Hyphens Hyphens (-) Not to be confused with dashes (–), hyphens join two words so that they work together in modifying a noun. I’ve separated this from the other punctuation because rather than acting on the syntax of a sentence, it merely affects individual words and their meanings — in a…
Copywriting Grammar: Punctuation
Copywriting Grammar: Punctuation Punctuation is a relatively broad subject, so I’ll focus on some of the more common mistakes–as well as some of the best uses of punctuation. Dashes (–) I’d like to start with dashes because I find them to be particularly useful–especially for emphasizing certain points. You can use them…
Copywriting Grammar: Intro
Copywriting Grammar: Does It Matter? Copy takes all shapes and sizes. Sometimes, you just need a catchy slogan. Other times, you need full web pages of explanation (and enticement). No matter how long or short your copy is, grammar can affect the clarity of your message. Granted, copy doesn’t need to be in perfect Standard English, since…
Copywriting Grammar: Misplaced Modifiers
Copywriting Grammar: Misplaced Modifiers Misplaced modifiers are common mistakes because the intended meaning is usually obvious to the writer and probably also most readers. Look at the following example. Customers can order our coffee-flavored televisions who call now. Even though you probably understand that customers, who call now, can order the televisions, what the…
Working on a Chromebook
I recently got my new Samsung Series 3 Chromebook in the mail, and I’m quite satisfied. I was already using Google Drive for my work, so the transition was pretty smooth for me. I could understand someone who’s got everything in MS Office files being thrown off by Google’s platform, but it’s honestly much easier…
Brevity is the Soul of Wit (and Good Copy)
When people pay for copy, especially the first time around, they become understandably concerned with things like word count. After all, you’re paying for words, aren’t you? Well, not exactly. You’re paying for the message that those words convey (and the power of the words used). If a few lines is all it takes to convince…
Copywriting and Poetry
I wanted to write a bit about how I think copy and poetry are similar and why reading (and enjoying) poetry is great for copywriters. Putting artistic concerns aside, poetry is all about capturing the essence of something in words. Personally, I’m a big fan of Romantic Era poetry, but later writers such as Thomas…
How to Increase Your Productivity
For the most part, this article will help both freelance workers and their office-bound counterparts, but the main goal is to help freelancer writers increase productivity and make their jobs a little easier. Little Changes One of the most well-known methods for increasing productivity is really quite simple: taking a five minute break every half-hour.…