Category Archives: Grammar

Copywriting Grammar: Sentence Fragments

Copywriting Grammar: Sentence Fragments   In my introduction, “Does It Matter,” I briefly touched on sentence fragments. One of my examples of bad sentence fragments was: Brownies are delicious. While making you thinner. Cakes are delicious, too! This is sort of an unlikely mistake, specifically because it’s so comical, but this type of mistake is…

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Copywriting Grammar: Hyphens

Copywriting Grammar: Hyphens   Hyphens (-)   Not to be confused with dashes (–), hyphens join two words so that they work together in modifying a noun. I’ve separated this from the other punctuation because rather than acting on the syntax of a sentence, it merely affects individual words and their meanings — in a…

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Copywriting Grammar: Punctuation

Copywriting Grammar: Punctuation   Punctuation is a relatively broad subject, so I’ll focus on some of the more common mistakes–as well as some of the best uses of punctuation.   Dashes (–)   I’d like to start with dashes because I find them to be particularly useful–especially for emphasizing certain points. You can use them…

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Copywriting Grammar: Intro

Copywriting Grammar: Does It Matter? Copy takes all shapes and sizes. Sometimes, you just need a catchy slogan. Other times, you need full web pages of explanation (and enticement). No matter how long or short your copy is, grammar can affect the clarity of your message. Granted, copy doesn’t need to be in perfect Standard English, since…

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Copywriting Grammar: Misplaced Modifiers

Copywriting Grammar: Misplaced Modifiers   Misplaced modifiers are common mistakes because the intended meaning is usually obvious to the writer and probably also most readers. Look at the following example. Customers can order our coffee-flavored televisions who call now. Even though you probably understand that customers, who call now, can order the televisions, what the…

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