Tag Archives: copywriting

Case Study: How I Turned 2,500 Email Addresses into $4,913 in 1 Day

Email marketing is a huge deal these days, and for good reason: Email is free to send… although that’s a problem, too. (More on that later.) It’s effective (if you have a good copywriter and a good sales page). You can measure your results instantly and make changes if necessary. So it’s easy to see…

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“Why Should I Hire a Copywriter When My Business is Already Profitable?”

It’s a reasonable question: “Why should I hire a copywriter if my business is already doing well?” The simple answer is that a copywriter can essentially “turn up the volume” on your business. You Get a Bigger Reward for the Same Amount of Work. When you hire a copywriter, most things don’t change. You still have…

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How an Affiliate Marketer Tripled His Earnings-Per-Click with My Professional Copywriting Services

As I’ve said elsewhere on my website, working with a professional copywriting service is like hiring a robot to handle your sales. You can copy-and-paste your new copy anywhere on your website, reuse it again and again, and get new customers with it constantly. But I wanted to illustrate just how business-changing (if not life-changing)…

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Finding a Quality Copywriter for Your Website – 3 Things to Look For

You’ve done all the hard work: created a product (or perfected your service), invested money into creating a website, and maybe even put up the capital for a shop. But the road doesn’t end there. Now, you need someone who can actually convince strangers on the internet to send you their credit card information. It…

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Email Copywriting: 3 Steps to Writing Persuasive Emails that Turn Lists Into Profits

Once you’ve done the work of getting an email list from your prospects, you’re going to face a surprising new challenge: actually getting that list to buy from you. Giving away a free lead magnet is pretty easy. Turning that into a purchase is much more difficult. However, if you follow 3 simple steps, you…

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The Best Lesson I Ever Learned in Copywriting

There are hundreds and hundreds of book, podcasts, and webinars on copywriting, and I’ve gained as much knowledge as possible from as many as I could get my hands on. But the single best lesson I ever learned came from Joe Ades–who was the undisputed best salesman in the world.   Joe used to sell $5…

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Why is Copywriting Important? (3 Major Reasons)

No one needs to tell you to invest in a good website, buy ads, or implement SEO. Everyone knows how important these things are. But the vast majority of people completely ignore copywriting, even if they think they aren’t. If you write the sales pages for your business without actually being trained in copywriting, it doesn’t count…

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Your Website is Useless (But You Can Fix It)

You’ve spent weeks building your website, picking out themes, creating content, and sending emails to your developer. Now that it’s online, it’s time to watch the money pour in! (Spoiler alert!) The money doesn’t pour in. No matter how beautiful your website is, no matter how useful your content is, your website is useless if it doesn’t…

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Copywriting that Converts (One Page, One Million Dollars)

Every copywriter on Earth says they offer copywriting that converts, but that phrase is actually entirely meaningless on its own. After all, if you have a conversion rate of .01%, no one would be happy with your work, but you could still use the same trite phrase. That’s why I like to be specific. Just last…

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Working on a Chromebook

I recently got my new Samsung Series 3 Chromebook in the mail, and I’m quite satisfied. I was already using Google Drive for my work, so the transition was pretty smooth for me. I could understand someone who’s got everything in MS Office files being thrown off by Google’s platform, but it’s honestly much easier…

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