The Only Industry Where I Have Zero Copywriting Experience

One of the first questions a new client asks me is always, “do you have experience in my industry?” The answer is almost always “yes.” I’ve written sales copy for SaaS, physical products, health and wellness, business opportunities, consultants, fitness coaches, supplements, subscriptions, computers, Android phones… you know name it. But there’s one industry I have…

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Never Trust a Copywriter Who Promises Beautiful Copy

I know it seems strange, and everyone wants their company to be represented with great-sounding copy. But for a copywriter, good writing is hardly a bonus feature. It should be safely assumed that anything written by your copywriter is going to sound good while making sales. In fact, good writing helps make those sales because it’s easy…

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How is an Ecommerce Copywriter Different from Any Other Copywriter?

Sales copy is mostly universal. This is true even when you consider the variety of industries out there. Whether you’re writing for financial services or pet toys, the underlying strategies and techniques are virtually identical. Only the jargon changes. But some applications of copywriting requires slightly different skills. Ecommerce copywriting, for example, takes a little more…

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Tips for Boosting Revenue from a Copywriter

1: Charge more. Value is in the problem you solve, not the solution you provide. Suppose it costs you $100 to manufacture a new pen. It’s incredibly unlikely that your pen is actually going to be worth $100 to many people. A few writing aficionados may fall in love with the design, but it won’t be…

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A Copywriter is an Architect (This is What You Pay For)

Most people who have been in business for a while understand that a copywriter is a powerful sales expert that can empower your website to improve conversions. But there are still misunderstandings about how we achieve those results. Once in a while, someone will send me a rough draft of their own and ask what…

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The Limitations of a Copywriting Service

As I’ve said in other posts, a good copywriter is like a robot salesperson that you can use again and again. But as powerfully awesome as that sounds, copywriters have limitations, and it’s important to realize that before hiring a copywriter (or you might be disappointed). Here are some of the limitations of–and common misconceptions about–copywriters.…

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A Copywriter for Hire is a Sales Robot – The Future is Here!

At some point in the future, we may have salesbots, robots that can make sales around the clock. Until then, the next best thing is a piece of professional copywriting: a high-converting sales page or email that you can “turn on,” put in front of a customer, and make money from–time and time again. Copywriting Fees vs…

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The Real Financial Gains from a Professional Copywriter

Hiring a pro copywriter for $1,000-$5,000 sounds perfectly reasonable to anyone who’s already benefited from those services. But for business owners who haven’t made the leap yet, it can seem perfectly unreasonable. Why pay someone thousands of dollars for just a few pages of text? The short answer: You’re not buying “text.” You’re buying the ability to…

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Copywriting Services for Small Businesses: The Cost and the ROI

The value of copywriting varies widely depending on how it’s being used. A massive corporation has plenty of money to spend on advertising, so their returns from copywriting might be significantly higher than your average small business. But that doesn’t mean that small businesses should ignore their copy (or leave it to someone in-house who enjoys…

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Why the Best Freelance Copywriters Don’t Charge by the Hour

Business owners hiring their first freelance copywriter often make the mistake of looking for an hourly fee: they’re used to paying their employees that way, and it’s easy to find the hourly rate for copywriters at advertising firms. But that hourly rate is not only inapplicable to freelance copywriters, but also completely irrelevant to the value…

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