3 Questions to Ask Yourself Before Hiring a Copywriting Service
Although it would be great for my bottom line if I told you that you should always be hiring a freelance copywriter, the reality is that copy–even the best copy–can’t help every business all the time. If you’re not sure if this is the right time for you and your business, here are a few…
Copywriting – Before or After the Design?
If you’ve ever watched Mad Men, you probably noticed that the copywriters are first in line. Once they’ve got the basic idea (usually a brilliant, alcohol-related epiphany), they hand over the copy to an art designer. With modern businesses, the process often works in reverse… but not for any good reason. Instead, the shift in the…
The Best Lesson I Ever Learned in Copywriting
There are hundreds and hundreds of book, podcasts, and webinars on copywriting, and I’ve gained as much knowledge as possible from as many as I could get my hands on. But the single best lesson I ever learned came from Joe Ades–who was the undisputed best salesman in the world. Joe used to sell $5…
Why is Copywriting Important? (3 Major Reasons)
No one needs to tell you to invest in a good website, buy ads, or implement SEO. Everyone knows how important these things are. But the vast majority of people completely ignore copywriting, even if they think they aren’t. If you write the sales pages for your business without actually being trained in copywriting, it doesn’t count…
Your Website is Useless (But You Can Fix It)
You’ve spent weeks building your website, picking out themes, creating content, and sending emails to your developer. Now that it’s online, it’s time to watch the money pour in! (Spoiler alert!) The money doesn’t pour in. No matter how beautiful your website is, no matter how useful your content is, your website is useless if it doesn’t…
Copywriting that Converts (One Page, One Million Dollars)
Every copywriter on Earth says they offer copywriting that converts, but that phrase is actually entirely meaningless on its own. After all, if you have a conversion rate of .01%, no one would be happy with your work, but you could still use the same trite phrase. That’s why I like to be specific. Just last…
Robot Marketing: The Curse of the Internet
I think modern marketing can be divided into two basic camps: human-focused, and robot-focused. The human-focused type has been around for ages: advertisements, advertorials, billboards, and white papers. It’s all information designed to engage people with a product or service and compel them to make a purchase. The robot-focused type is entirely new. Because of the…
How to Sell More on Etsy
Etsy’s marketplace is an amazing tool for the naturally crafty. But for many, selling products is surprisingly difficult. You may have the best products available in your category, but sales are slow. So what’s going on? This is where a marketing consultant can really help. Making good products simply isn’t enough to make sales. What you…
What the Netflix Daredevil Series Can Teach Marketing Pros
My girlfriend and I started watching Daredevil on Netflix. After two days, we’ve nearly finished the first season. But what I realized recently is that my girlfriend is probably not the target market for Daredevil. She’s not into superheroes or comic books, and she looks away whenever someone gets their skull bashed in. And on the surface, that’s…
Clients and Providers: Natural Enemies?
To be clear, my position is strictly that clients and providers have a naturally positive relationship. But I was recently at the mechanic, and when he found nothing wrong with my car, he said something that gave me pause. “I didn’t find anything wrong. Bad for me, but it’s good for you!” Of course, this was just…