Today, I'm going to tell you how I used a unique combination of words to transform a boring website into a $1.2 million business... and then repeated that process to increase conversion rates for every single client I've ever had.
Let Me Tell You about the Biggest Failure of my Life.
When I first went to college, I decided to start a t-shirt business. I didn't know anything about clothing or design, and I had no idea how to print a t-shirt. But like any good entrepreneur, I had one thing going for me:
I was willing to work hard.
So I made my business plan, I hired a designer, and I even spoke to my family about it. They agreed to lend me a few thousand dollars in exchange for a share of my business.
Once the shirts were ready, all I had to do was set up a website, make a Facebook page, and start posting ads.
Then, I experienced the gut-sinking, dream-crushing reality of my failure.
Weeks into the process, I had spent thousands of dollars--most of it borrowed from my very hopeful family--and instead of a booming business, I had an overpriced website and an apartment full of t-shirts.
No amount of hard work was going to fix the problem. More SEO, more Facebook posts, more money wasted on web design... none of it could generate sales or sustain my business.
I failed. Worse yet, I had failed my family. They weren't hurting for the money... but they had put their faith in me, and I had scientifically proven that their faith was wasted.