You’ve done all the hard work: created a product (or perfected your service), invested money into creating a website, and maybe even put up the capital for a shop.
But the road doesn’t end there. Now, you need someone who can actually convince strangers on the internet to send you their credit card information.
It almost sounds like a scam, but that’s exactly what a copywriter does.
When looking for a high quality copywriter for your website, you’re not just finding someone who can come up with a snappy headline. You need a writer that actually knows how to generate sales.
So here’s what you need to look for:
1: A history of sales growth.
First things first: a copywriter is in the business of making sales.
A very large portion of copywriters today have portfolios showcasing their snappy headlines and their humorous ads. But can they point to a website and say, “I increased their sales by 107%”?
If they don’t have any evidence that hiring them will actually improve your business, it’s better to let them write you a snappy Christmas card than to put the future of your business in their hands.
2: Testimonials from more than 2 or 3 clients.
We all have to start somewhere.
But that doesn’t mean you should pay $1,000 for a writer who’s only testimonials are from his uncle’s store.
If you have the money to invest in your business’s sales (or at least a decent credit line), you should have no problem finding a copywriter with 100’s of positive reviews from previous clients.
3: A guarantee.
Too many copywriters will tell you that it’s impossible to guarantee an increase in sales.
That’s simply nonsense. (Okay, maybe it’s impossible for them to guarantee sales, but an experienced copywriter will happily promise you the profit-growth you need.)
Copywriting is an art, sure, but it’s also mostly a science. There are some tried-and-true strategies and techniques that will increase the sales of virtually any business.
All you have to do is find the right copywriter.