Monthly Archives: August 2016
The Only Industry Where I Have Zero Copywriting Experience
One of the first questions a new client asks me is always, “do you have experience in my industry?” The answer is almost always “yes.” I’ve written sales copy for SaaS, physical products, health and wellness, business opportunities, consultants, fitness coaches, supplements, subscriptions, computers, Android phones… you know name it. But there’s one industry I have…
Never Trust a Copywriter Who Promises Beautiful Copy
I know it seems strange, and everyone wants their company to be represented with great-sounding copy. But for a copywriter, good writing is hardly a bonus feature. It should be safely assumed that anything written by your copywriter is going to sound good while making sales. In fact, good writing helps make those sales because it’s easy…
How is an Ecommerce Copywriter Different from Any Other Copywriter?
Sales copy is mostly universal. This is true even when you consider the variety of industries out there. Whether you’re writing for financial services or pet toys, the underlying strategies and techniques are virtually identical. Only the jargon changes. But some applications of copywriting requires slightly different skills. Ecommerce copywriting, for example, takes a little more…
Tips for Boosting Revenue from a Copywriter
1: Charge more. Value is in the problem you solve, not the solution you provide. Suppose it costs you $100 to manufacture a new pen. It’s incredibly unlikely that your pen is actually going to be worth $100 to many people. A few writing aficionados may fall in love with the design, but it won’t be…