Monthly Archives: February 2016

The Best Lesson I Ever Learned in Copywriting

There are hundreds and hundreds of book, podcasts, and webinars on copywriting, and I’ve gained as much knowledge as possible from as many as I could get my hands on. But the single best lesson I ever learned came from Joe Ades–who was the undisputed best salesman in the world.   Joe used to sell $5…

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Why is Copywriting Important? (3 Major Reasons)

No one needs to tell you to invest in a good website, buy ads, or implement SEO. Everyone knows how important these things are. But the vast majority of people completely ignore copywriting, even if they think they aren’t. If you write the sales pages for your business without actually being trained in copywriting, it doesn’t count…

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Your Website is Useless (But You Can Fix It)

You’ve spent weeks building your website, picking out themes, creating content, and sending emails to your developer. Now that it’s online, it’s time to watch the money pour in! (Spoiler alert!) The money doesn’t pour in. No matter how beautiful your website is, no matter how useful your content is, your website is useless if it doesn’t…

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Copywriting that Converts (One Page, One Million Dollars)

Every copywriter on Earth says they offer copywriting that converts, but that phrase is actually entirely meaningless on its own. After all, if you have a conversion rate of .01%, no one would be happy with your work, but you could still use the same trite phrase. That’s why I like to be specific. Just last…

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