Monthly Archives: July 2016
A Copywriter is an Architect (This is What You Pay For)
Most people who have been in business for a while understand that a copywriter is a powerful sales expert that can empower your website to improve conversions. But there are still misunderstandings about how we achieve those results. Once in a while, someone will send me a rough draft of their own and ask what…
The Limitations of a Copywriting Service
As I’ve said in other posts, a good copywriter is like a robot salesperson that you can use again and again. But as powerfully awesome as that sounds, copywriters have limitations, and it’s important to realize that before hiring a copywriter (or you might be disappointed). Here are some of the limitations of–and common misconceptions about–copywriters.…
A Copywriter for Hire is a Sales Robot – The Future is Here!
At some point in the future, we may have salesbots, robots that can make sales around the clock. Until then, the next best thing is a piece of professional copywriting: a high-converting sales page or email that you can “turn on,” put in front of a customer, and make money from–time and time again. Copywriting Fees vs…
The Real Financial Gains from a Professional Copywriter
Hiring a pro copywriter for $1,000-$5,000 sounds perfectly reasonable to anyone who’s already benefited from those services. But for business owners who haven’t made the leap yet, it can seem perfectly unreasonable. Why pay someone thousands of dollars for just a few pages of text? The short answer: You’re not buying “text.” You’re buying the ability to…
Copywriting Services for Small Businesses: The Cost and the ROI
The value of copywriting varies widely depending on how it’s being used. A massive corporation has plenty of money to spend on advertising, so their returns from copywriting might be significantly higher than your average small business. But that doesn’t mean that small businesses should ignore their copy (or leave it to someone in-house who enjoys…
Why the Best Freelance Copywriters Don’t Charge by the Hour
Business owners hiring their first freelance copywriter often make the mistake of looking for an hourly fee: they’re used to paying their employees that way, and it’s easy to find the hourly rate for copywriters at advertising firms. But that hourly rate is not only inapplicable to freelance copywriters, but also completely irrelevant to the value…
3 Questions to Ask Yourself Before Hiring a Copywriting Service
Although it would be great for my bottom line if I told you that you should always be hiring a freelance copywriter, the reality is that copy–even the best copy–can’t help every business all the time. If you’re not sure if this is the right time for you and your business, here are a few…
Copywriting – Before or After the Design?
If you’ve ever watched Mad Men, you probably noticed that the copywriters are first in line. Once they’ve got the basic idea (usually a brilliant, alcohol-related epiphany), they hand over the copy to an art designer. With modern businesses, the process often works in reverse… but not for any good reason. Instead, the shift in the…