Monthly Archives: April 2015

Robot Marketing: The Curse of the Internet

I think modern marketing can be divided into two basic camps: human-focused, and robot-focused. The human-focused type has been around for ages: advertisements, advertorials, billboards, and white papers. It’s all information designed to engage people with a product or service and compel them to make a purchase. The robot-focused type is entirely new. Because of the…

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How to Sell More on Etsy

Etsy’s marketplace is an amazing tool for the naturally crafty. But for many, selling products is surprisingly difficult. You may have the best products available in your category, but sales are slow. So what’s going on? This is where a marketing consultant can really help. Making good products simply isn’t enough to make sales. What you…

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What the Netflix Daredevil Series Can Teach Marketing Pros

My girlfriend and I started watching Daredevil on Netflix. After two days, we’ve nearly finished the first season. But what I realized recently is that my girlfriend is probably not the target market for Daredevil. She’s not into superheroes or comic books, and she looks away whenever someone gets their skull bashed in. And on the surface, that’s…

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Clients and Providers: Natural Enemies?

To be clear, my position is strictly that clients and providers have a naturally positive relationship. But I was recently at the mechanic, and when he found nothing wrong with my car, he said something that gave me pause. “I didn’t find anything wrong. Bad for me, but it’s good for you!” Of course, this was just…

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