LATEST POST

Why You Should Hire a Copywriter: The Failure You Can’t See in Your Business

If I told you that your business was giving 50% of its revenue to a rag doll, you would fix that problem in an instant. But if I told you that your business was only making 50% of the revenue it could be generating, and that all you had to do was hire a copywriter…

Continue Reading →

When You Should Start Hiring People. (Hint: It’s Probably Right Now.)

Yes, even if your business is pulling in just $20,000 a year, you probably need to start hiring people to help your business grow. I can’t say what exactly your business needs at this moment. That’s for you to figure out. But I can give you a few examples of people you should consider hiring,…

Continue Reading →

Copywriting Decisions: Which Page Should You Focus on Improving First?

When a new client comes to me for help with a website, it’s not uncommon for them to focus on creating copy for pages like “About Us” or “Our Story.” The problem is that these pages don’t generate much financial value, and although some customers might be interested to learn about you, what the vast majority…

Continue Reading →

Case Study: How I Turned 2,500 Email Addresses into $4,913 in 1 Day

Email marketing is a huge deal these days, and for good reason: Email is free to send… although that’s a problem, too. (More on that later.) It’s effective (if you have a good copywriter and a good sales page). You can measure your results instantly and make changes if necessary. So it’s easy to see…

Continue Reading →

Why Are Good Copywriters So Expensive? Because Becoming One Is Expensive!

Many people are surprised when they first hear that a good, professional copywriter with a track record of successful conversions can charge between $1,000 and $5,000 for a sales letter. This is especially true when those same people are used to the idea of paying $5 for a blog post. But blog content is cheap, easy,…

Continue Reading →

“Why Should I Hire a Copywriter When My Business is Already Profitable?”

It’s a reasonable question: “Why should I hire a copywriter if my business is already doing well?” The simple answer is that a copywriter can essentially “turn up the volume” on your business. You Get a Bigger Reward for the Same Amount of Work. When you hire a copywriter, most things don’t change. You still have…

Continue Reading →

How an Affiliate Marketer Tripled His Earnings-Per-Click with My Professional Copywriting Services

As I’ve said elsewhere on my website, working with a professional copywriting service is like hiring a robot to handle your sales. You can copy-and-paste your new copy anywhere on your website, reuse it again and again, and get new customers with it constantly. But I wanted to illustrate just how business-changing (if not life-changing)…

Continue Reading →

Return on Investment from Hiring a Copywriter for Your Small Business

Hiring a copywriter for your small business is an investment. But when some copywriters charge $10,000 for a sales letter, it can be hard to know if the return on investment is really worth it. Fortunately, most copywriters only charge about $1,000-$2,000 for a sales page, and the ROI is much better than you’d expect.…

Continue Reading →

Finding a Quality Copywriter for Your Website – 3 Things to Look For

You’ve done all the hard work: created a product (or perfected your service), invested money into creating a website, and maybe even put up the capital for a shop. But the road doesn’t end there. Now, you need someone who can actually convince strangers on the internet to send you their credit card information. It…

Continue Reading →

Email Copywriting: 3 Steps to Writing Persuasive Emails that Turn Lists Into Profits

Once you’ve done the work of getting an email list from your prospects, you’re going to face a surprising new challenge: actually getting that list to buy from you. Giving away a free lead magnet is pretty easy. Turning that into a purchase is much more difficult. However, if you follow 3 simple steps, you…

Continue Reading →

Page 1 of 4