Never Trust a Copywriter Who Promises Beautiful Copy

I know it seems strange, and everyone wants their company to be represented with great-sounding copy.

But for a copywriter, good writing is hardly a bonus feature. It should be safely assumed that anything written by your copywriter is going to sound good while making sales.

In fact, good writing helps make those sales because it’s easy to read and understand.

And while there’s some room for embellishments, it’s always best to be direct.

A writer who tries to make sales while creating Nobel-Prize-winning literature will achieve neither.