The Real Financial Gains from a Professional Copywriter

Hiring a pro copywriter for $1,000-$5,000 sounds perfectly reasonable to anyone who’s already benefited from those services.

But for business owners who haven’t made the leap yet, it can seem perfectly unreasonable. Why pay someone thousands of dollars for just a few pages of text?

The short answer:

You’re not buying “text.” You’re buying the ability to make more sales.

It’s like hiring a salesman: you aren’t hiring someone to have a conversation. You’re paying them to bring you more customers. The same is true when you hire a pro copywriter.

So what do the returns actually look like?

I can’t speak for all copywriters, but here are a few numbers from my own experience.

  • A $1,275 landing page generated $9,826 in revenue in just 2 days.
  • A $975 advertorial generated over $1.2 million for a male enhancement affiliate.
  • And page costing a little under $2,000 brought one conversion rate up from 5.3% to 16%.

Of course, there’s no 1:1 relationship here…

If your business is getting thousands of website visitors each month, you are going to make more money than someone with only hundreds of visitors, even with the same copy bought at the same price.

For each dollar spent on my copywriting, clients have made anywhere from $10 to $1,000 and more. Your actual returns will depend heavily on the size of your current business.

But when your copy comes with a guaranteed increase in conversions, your investment is bound to pay off.

Not sure if your business would benefit?

Here’s a quick way to figure it out.

Take the revenue your business makes from one sales page and find 10%. (For example, a page generating $10,000 a month would yield $1,000.)

I generally don’t take on projects that I don’t believe can be improved by at least 10%, so this is a safe baseline number to use when estimating your returns, even though most clients report double or triple the conversion rate… but I don’t like to over-promise.

If you want to find out what I think your returns could be, simply contact me today. I’ll let you know what I can do to improve your sales and grow your business.