1: Charge more. Value is in the problem you solve, not the solution you provide.
Suppose it costs you $100 to manufacture a new pen.
It’s incredibly unlikely that your pen is actually going to be worth $100 to many people. A few writing aficionados may fall in love with the design, but it won’t be selling at Target.
If, on the other hand, you created a powerful new laptop, a competitor to the MacBook, for just $100, then you could charge much more than that.
The value to your customer has nothing to do with your costs.
Instead, price your products and services based on the problem you solve. Ask yourself, what does my customer save by purchasing this? What do they have to gain?
I’m willing to bet that over 90% of the products sold in America are under-priced. You don’t want to be selling one of them.
2: Always have an upsell.
In marketing, an “upsell” is something you offer a customer immediately after they purchase something else.
At a restaurant, that means soda and beer.
At a tech store, that means a 2-year protection plan.
At a coffee shop, that means extra flavors and 75 cents for soy milk.
No matter what you sell, there are hundreds of possible upsells you could add to increase your profit on every customer you get.
(If you need a little help developing some ideas, feel free to email me for a free consultation.)
3: Rewrite your headlines.
You don’t necessarily need to hire a copywriter to get a good headline.
But remember that the headlines on your sales pages and product listings will have a huge impact on sales. In fact, headlines are the single most important piece of the puzzle.
Here are a few quick tips to maximize your headline’s selling power.
- Focus on the emotional benefit of your product, not the features.
- Be specific. Use numbers and precise vocabulary as much as possible.
- Use the word “you.” Seriously – that word increases conversions automatically.