Tag Archives: copywriting
Brevity is the Soul of Wit (and Good Copy)
When people pay for copy, especially the first time around, they become understandably concerned with things like word count. After all, you’re paying for words, aren’t you? Well, not exactly. You’re paying for the message that those words convey (and the power of the words used). If a few lines is all it takes to convince…
Copywriting and Poetry
I wanted to write a bit about how I think copy and poetry are similar and why reading (and enjoying) poetry is great for copywriters. Putting artistic concerns aside, poetry is all about capturing the essence of something in words. Personally, I’m a big fan of Romantic Era poetry, but later writers such as Thomas…